Why have visitor welcome audits
John at Anglian Parks and Wildlife has developed a unique audit tool that independently assesses sites and facilities for ‘visitor friendliness’. It’s surprising how much you can overlook when you are very familiar with a site and see it every day. A pair of fresh and experienced eyes can make all the difference and generate increased footfall and return visits.
What can be audited
Visitor welcome audits are suitable for any site or facility that attracts visitors. It can even be adapted for specific activities or outdoor events. It gives owners or managers a very reasonably priced and independent insight into how a visitor might view the site which can be used to further develop the visitor experience.
What does the audit involve
Using a carefully researched template, an experienced and independent auditor will visit your site, complete the survey and use the findings to produce a report on the visitor experience. You can have the results reported as a telephone call, a summary written report or a full written report.
Mystery shopping can be included in the audits
If you would like your site to be ‘mystery shopped’ that can also be done for you. Anglian Parks and Wildlife can survey anything from whether signs make sense to the state of the toilet facilities. It’s your choice and the price reflects that.
What will be in the results?
The results of the audit can include a number of realistic recommendations – which might be physical improvements, new opportunities to enhance the visitor experience or recognise staff who have given outstanding customer service.
Please have a look at the separate Visitor Welcome Audits Website website to find out more.